Reporting & Analytics

Deciding which agents to keep sending referrals to based on gut feeling is how a network keeps rewarding weak performers. We build the analytics system that shows what's actually converting.

What we build

• Conversion tracking: Referral-to-close rate tracked by agent, market, and season.
• Revenue reporting: Referral fee revenue tracked across the entire network.
• Agent performance rankings: Top-converting agents surfaced to prioritize future matches.
• Market trend analysis: Referral volume tracked by geography to spot growth opportunities.

Implementation scope

Reporting connects to the deal pipeline and commission tracking, so every report reflects real, closed-deal data.